Volume 14 (2025)
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Volume 10 (2021)
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Volume 2 (1392)
Author = alipoor, vahideh
Number of Articles: 2
The effect of customer interaction with the brand as an antecedent of customer loyalty: analysis of three cognitive, emotional and behavioral approaches
Volume 12, Issue 48 , December 2024, , Pages 83-117
Abstract
This study aimed to investigate the effect of brand interaction through social media on brand loyalty through brand equity. The research is a descriptive research of the correlational type in terms of practical purpose and based on the method. The statistical population of this research includes the ... Read MoreThe Impact of Aesthetic and Symbolic Brand Benefits on Brand Commitment with the Mediating Role of Emotional attachment Among Apple Brand Consumers
Volume 9, Issue 34 , January 2022, , Pages 39-62